How Events Work – Alpine Event Co.


Learn how we organize and execute our events through every step of the process.

Start exploring options to create your event with us


Common Event Lingo


The install of the event is the physical act of building an event. This includes setting up tents, placing tables and chairs, and staging decor.


When we refer to "striking an event," we are talking about the act of taking the event down. In the event industry we call this the strike..

Site Visit

For new venues or unique locations, we sometimes need to check out and tour a prospective or booked venue to learn more about the venue and develop an install plan. We call this a site visit.

Lead Time

The time between an initial venue inquiry and when an event actually takes place at a venue.

Common FAQ

How do I reserve the items for my rental dates?

An order is reserved after a 20% deposit of the total rental fee is paid. This deposit guarantees the items on the quote are reserved for your rental dates.

Tents require a 50% deposit payment.

What are the rental rates calculated?

The rental rate is based on a 24-hour rental. Multi-day rates are available for longer term rental needs.

What is included in the delivery and set up fee?

While many rental companies only deliver the items to a driveway or doorstep, Alpine Event Co. is committed to making sure the rentals for your event are as easy and carefree as possible! All items will be delivered and set up by our Alpine crew (the PEAK team). After your event, our crew arrives to take down all of the items, load them into the delivery trucks and return them to our warehouse.

Can I make changes to my order?

Yes! We understand that planning for an event can be challenging. Changes can be made to your order up to 72 hours before the scheduled delivery day. If you need to add new items or add quantities to items originally on your order, there is no guarantee of availability. If changes are made after 72 hours prior to the event, a $150 change fee will be applied.

What if I need to cancel my order?

We hope you won’t need to cancel, but we understand things happen.

Cancellations made 14 days or more prior to the delivery date will be charged the deposit amount.

Cancellations up to 72 hours before the delivery date will be charged 50% of the rental price.

Cancellations within 72 hours of the delivery date will be charged the full rental.

Cancellations on special order or custom items are not refundable.

What is the damage waiver?

All orders are charged a 10% damage waiver fee which covers all normal wear and tear and light damage that comes with each rental. It also covers cleaning and restocking of all rental items.

The damage waiver does not cover the cost of missing items or negligent use of the equipment including loss or damage due to theft, disappearance, burned or torn linens, and candle wax on any product surface.

Do you deliver on Sundays or Holidays?

We typically do not deliver or pick up on major holidays or Sundays. If your event occurs on these days, we arrange delivery the day before and pick up the day after for no extra cost.  If delivery/pick up must occur on a major holiday or Sunday, please talk to us and we can determine availability (additional fees may apply).

How is delivery scheduled?

Delivery and pick up times are set on the week of delivery. You will be given a morning or afternoon delivery and pick up time. Morning delivery/pick up means the items will be delivered between 8 AM and 12 PM. Afternoon delivery/pickup means the items will be delivered between 12 PM and the last delivery of the day. Our delivery crew will text you when they are leaving for your delivery with their estimated arrival time.

Please let our coordinators know if there are any special delivery requests, and we will do our best to accommodate your needs. For an additional fee it is possible to arrange before or after hours deliveries/pickups as well as specific time deliveries.

What if I don’t use the items I rented?

Rental items are charged for time out not for use. Every item that leaves our warehouse is treated the same way upon return, used or not. No refunds are give for items that were not used during your event.